Every business plan has two essential tasks to fulfill. Above all, the business plan is an action and strategy concept for you as a start-up. The second step is the business plan, an essential document for third parties such as funding institutions and banks!
There are no binding rules for creating such a business plan, but in practice, the description of the following chapters in the business plan has proven to be a minimum:
Create a business plan Step 1: The executive summary
The first chapter in the business plan is immediately the most important in planning. The reason: The critical points of your business start-up plan should be explained on one or two pages. This includes a brief description of your business model, the unique selling points of your product or service, the definition of your target group, the competence of the founder of the founding team, the investment requirement, the selected legal form, and the total capital requirement and a breakdown of equity and debt capital requirements. When creating the plan, as in the whole business plan consultant, it is essential to ensure that the explanations are understandable for persons.
Create a business plan Step 2: The business idea
In this section, founders describe the foundation of their business start-up or the business plan. It is easiest if you answer the question: “What do I want to offer on the market, and how exactly do I earn money with it?” The answer describes the product or service profile, the success factors, and the planned market strategy.
Create a business plan Step 3: The product or service
There is space here in the business plan to write the product or service in detail. What is also essential in this business plan chapter is the unique selling point of your business idea, i.e., how your offer differs from existing, conventional products or services.
Create a business plan Step 4: The market and the competition
Does this chapter contain the most important findings of the industry, market, and competition in the business plan: How significant is the market potential of your industry? Based on the market potential, how big is your target market? What are the average sales in your market? Who is your defined target group? How much income is available to your target group, and how is the payment behavior of your target group? Who are the leading competitors, and what business strategies are they pursuing? Which sales channels and customer approaches are used by the competitors? Which general factors or current trends influence the development of the industry?
Create a business plan Step 5: Marketing
Well-thought-out marketing is also part of a successful business start-up. On the one hand, there is an effective market entry strategy: The entrepreneur should explain in the business plan which marketing measures he is planning at what point in time and how he wants to win first customers.
Create a business plan Step 7: The opportunities and risks
A realistic assessment of the opportunities, but above all the risks, should not be missing in any business plan. This includes describing the weaknesses and risks the founder or founding team is aware of and how the company adapts to future opportunities and threats to master them successfully. Many investors know that starting a business is always associated with potential risks and accept them if they handle them responsibly and have provided appropriate control and management measures.
Create a business plan Step 8: Financial planning
In this chapter, the next part of the business plan is “translated” into the number part. For this purpose, externally verifiable, plausible planning premises are first developed, which thus form the basic structure of financial planning.
Create a business plan Step 9: The financial requirements
This is where the financing and individual financing items are available to suitable investors, e.g., B. assigned to your bank. The right mix between equity and debt capital and the consideration of grants, guarantees, public investments, and low-interest KfW loans. When choosing to finance, consider all sources. You may receive new information and contacts in your search. Also, carry the business plan with you at events.
Create a business plan Step 10: The appendix
The business plan is completed by a detailed presentation of the financial planning, offers about upcoming investments, and a tabular curriculum vitae of the founder. Additional systems can be helpful in individual cases.